evaluate the response LO3: U21 (D1)

LO3 (U21): Be able to pitch ideas on a proposed media product and respond to questions 

Criticisms:

. the sketch layout of my front cover - I rejected feedback due to the fact I was going for a minimalistic design. this however had to be changed later on when I realised it didn't work. 

. my use of colour - 

. why I need a model

the main thing that was critiqued in my pitch was that my sketch layout for the front cover of my magazine contained too much dead space for a new magazine entering the scene for the first time. My intention was to go for a very minimalistic design as I figured it would look more sleek and stylish than a more cluttered looking magazine front cover. however, this was criticised as a new magazine which does not yet a have a huge following should really be showcasing a lot more on its front cover than what it looked like on my sketch.

there has to be a balance struck between being informative and not looking too cluttered. my design was too much toward one way and it needs to be much more busy to showcase what it really is to potential new customers. as a new magazine this would actually catch the eye of more customers than that of the more minimalistic design which I had previously thought would look better. other magazines such as Empire can get away with this style every now and again because they already have a huge following that trust their content already so they don't need to prove themselves with a super busy and informative front cover all the time and can opt for the stylish look of a more minimalistic design. a good point that I took away from this criticism was to be much more explicit than implicit in what the magazine will be about when looking at the front cover. for a first ever issue this makes perfect sense because the title alone would not yet be a recognisable brand.

when designing a new front cover I will make sure to utilise much more space for advertising content and different articles to go alongside the main image. by using interesting fonts and colours this should make a this first issue much more appealing and saleable to potential new buyers.

another thing that I talked about in my pitch was the colour scheme that I wanted to use. I identified this through my mood-board and colour theory. I was told that when Applying colour theory to such a broad subject like a music, it becomes much less valid and I should not limit my self to only a few specific colours. I agree with this criticism as it gives me more creative freedom when designing a new, and busier looking front cover to appeal to more people, and also when designing my double page spread. however, I believe I can still utilise those three main colours as my main colours in my magazine, but I just shouldn't limit myself to only a few select colours when designing, as I might identify something which works well or maybe better.

one question that dave had was how I intended to use a model in the magazine. I answered this by saying that a model would be useful for posing with guitars and other instruments for images to be used in the magazine. Dave was satisfied with this answer and had no further questions on the subject.

Dave didn't seem to take any issue with the research I carried out and my justifications for may decisions such as target audience, purpose and content. this is because my magazine manages to meet the brief by showcasing that I want to promote mainly up and coming local independent bands within north London which is an appropriate subject for a new and very localised music magazine that the brief demands. this gives me quite a bit of creative freedom when creating my final magazine front cover and double page spread as long as I can justify all creative decisions against the brief.